As the popularity of CBD continues to grow and more people find the support they are looking for in these products, it’s important for businesses in the CBD industry to remain transparent. Although there are a multitude of trustworthy manufacturers and brands creating and selling new innovative products, some questionable entities are spoiling the reputation with ineffective or potentially dangerous "CBD" products. In this article, we will explore why transparency is important for the CBD industry and some of the ways brands like Brio Nutrition are working to improve transparency for the industry.
Much like nutritional supplements or pharmaceutical industries, the CBD industry would benefit greatly from increased transparency to ensure that consumers are able to make informed decisions about the products they are purchasing and using. While this oversight is often provided by the FDA, they’re taking a hands-off approach to CBD products at the current time. For this reason, the more information that’s available to educate customers, the better. Currently, the only way consumers are able to verify the quality, potency or purity of the products they purchase is by verifying the results of third-party lab testing.
To help improve transparency for the CBD products we provide, Brio Nutrition includes a QR code on all labels to provides immediate access to a certificate of analysis that shows the results of independent third-party testing. With naturally extracted and plant-based, broad-spectrum cannabidiol, our products allow for full terpene absorption with zero THC content included in the formula. When you choose NANO by Brio Nutrition, you can rest easy knowing you are using the highest quality CBD products available, with the transparency needed to ensure you are making a smart purchasing decision.