Our Story

Brio began in 2018 with Mike and Shannon Shell and a simple but powerful belief: that better products could help people live better lives. What started as a vision quickly became something much more personal.

John and Cody Fisher became close friends of the Shell family and, as Brio’s largest distributor, were there alongside Mike helping bring that vision to market. The relationship between the two families was built on trust, friendship, and a shared belief that Brio had the potential to become something truly meaningful.

When Mike suddenly passed away in 2020, the loss was devastating. But John and Cody knew that the story of Brio could not end there. Stepping in to carry the brand forward was about far more than business. It was about honoring a friend, protecting what he had built, and making sure his vision continued to live on.

Today, Brio represents that promise. Every product, every retailer, and every new customer is another step in carrying Mike’s legacy forward while building a modern wellness brand focused on helping people feel their best, day and night.